The 2023 Complete Digital Copywriting Master Class Bundle
What's Included

Copywriting Bootcamp 2022 with Phil Ebiner

- Experience level required: All levels
- Access 63 lectures & 4 hours of content 24/7
- Length of time users can access this course: Lifetime
Course Curriculum
63 Lessons (4h)
- Your First Program
- Introduction & What is Copywriting?Welcome to Class4:46Quick Tips to Improve Your Copywriting2:00Download the Exercise WorkbookDownload the Course SlidesWhat is Copywriting & What does a Copywriting Job Look Like?3:28
- The Marketing CampaignWhat Does an Effective Marketing Campaign Look Like?6:49
- Understand Or Create a Brand's VoiceCopywriting Begins with the Brand Voice2:17Let's Look at Examples of Brand Voice3:48Exercise 1: Know Your Brand Voice2:02Exercise 1 Review: Our Brand Voice5:43
- The Brainstorming Process of a CopywriterHow to Brainstorm Better: Tips from a Copywriter3:42Exercise 2: Write 10-15 Words...0:38Exercise 2 Review: Our Words & Phrases2:44
- Know the Market and the CompetitionLearn How to Understand Your Market & Competition as a Copywriter4:09Case Study: Understanding My Market Using Research & Analytics4:37Exercise 3: Understanding Your Market0:18Exercise 3 Review: Understanding Our Market12:22
- Business to Consumer (B2C) versus Business to Business (B2B) CopywritingWhat is B2C (Business to Consumer) & B2B (Business to Business) Marketing?5:06Case Study: Two Important Things to Do When Writing to a Business4:46Exercise 4: Write a Template B2B Email0:21Exercise 4 Review: Our B2B Email Template7:02
- Headlines, Subject Lines, and TaglinesThe 3 C's of Effective Headline Copy1:05Examples of Great Headlines Copywriting10:14Case Study: Analysis of Effective YouTube Titles6:53Exercise 5: Come Up with a Headline for Your Company1:14Exercise 5 Review: Our Company Headline10:07
- Webcopy: Websites, Landing Pages and Calls to ActionWhat Does Effective Website Copywriting Look Like?3:08What is a CTA? Tips for a Better Call to Action2:49Let's Look at Great Website Copy6:20Exercise 6: Write Sample Webcopy10:26Exercise 6 Review: Our Sample Webcopy1:25Case Study: Analyzing Phil's Website Home Page8:42
- Email Copy: Improve Your Email MarketingWhy Email is Relevant and Important3:04Tools and Tips for Growing an Email List7:19Subject Line Tips: What Makes People Open Your Emails8:33Let's Look at Great Email Copy3:48What Emails Should You Write? Here are Several Examples8:01Qualities of Effective Promotional Emails13:56Case Study: Phil's Email Marketing Strategies and Copy Examples3:13Exercise 7: Write a Promotional Email0:48Exercise 7 Review: Our Promotional Email3:44
- Copywriting for Social MediaChoosing a Social Media Platform3:37What Types of Posts Should You Write?4:44Similarities When Writing on Multiple Platforms11:56Differences When Writing on Multiple Platforms9:24Social Media Tips & Tricks for More Engagement4:43T.H.I.N.K. A Better Way to Write for Social Media1:30Case Study: How I Utilize Multiple Platforms to Increase Engagement4:24Exercise 8: Write Copy for Facebook & Instagram5:00Exercise 8: Our Facebook & Instagram Posts0:27
- Copywriting for Audio Visual ContentWhat is AV (Audio Visual) Content?2:24How Do You Conceptualize and Script Effective AV Content for Your Campaign12:28Tips for Writing Better AV Content7:41Case Study: Phil's DIY Promotional Videos5:09Exercise 9: The Video Spot0:32Exercise 9 Review: Our Video Spot10:18
- Crafting a Campaign Roll Out StrategyIntroduction to this Section1:32Creating a Marketing Campaign with No Audience5:33Creating a Marketing Campaign with a Limited Audience3:32Creating a Marketing Campaign with an Existing Audience3:52
- Finding Paid Work as a CopywriterHow to Find a Copywriting Job4:03Template: Email Introduction & Pitch
- Course ConclusionThank You1:23
Copywriting Bootcamp 2022 with Phil Ebiner
Video School Online
Phil Ebiner | Top-Rated Instructor
Description
Do you want to learn copywriting so you can better grow a business, make more sales, and engage with customers? Whether you have your own business, work for another business, or want to get a job as a copywriter, this course will cover everything you need to know to master copywriting in the modern world. Not only will you learn the modern best practices of a copywriter, but you will also learn how to put together a complete marketing campaign for any type of business, brand, or product launch. By the end of this course, you'll know how to write better copy for emails, social media posts, marketing campaigns, video content, web pages, and more.
- Access 63 lectures & 4 hours of content 24/7
- Write the best copy for any part of a business or marketing campaign
- Write better headlines that catch more attention
- Write better copy for website landing pages, promotional emails, & product announcements
- Write better social media posts that get more engagement
- Write copy for audiovisual content such as YouTube videos, commercials, & viral campaigns
- Craft a complete campaign rollout strategy
- Build a portfolio & get clients as a copywriter
- Create a brand voice & style that works to sell
- Understand your market & competition to better write copy
- Know the difference between B2B & B2C marketing
- Come away with a complete understanding of modern copywriting
Specs
Important Details
- Length of time users can access this course: lifetime
- Access options: desktop & mobile
- Redemption deadline: redeem your code within 30 days of purchase
- Experience level required: all levels
- Have questions on how digital purchases work? Learn more here
Requirements
- Any device with basic specifications

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Terms
- Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.
- This item is excluded from coupons.